Apply now
Founding cohort · Jan 5 – Mar 12, 2027

Become a job-ready GTM Engineer in 10 weeks.

Build eight real GTM systems and a capstone, get training that prepares you for Clay's Inbound and Outbound Certifications, and receive 1-on-1 job-search support until you land a role.

Apply nowSee the 10 weeks
$2,500 tuition per seat30,000 Clay creditsLimited seats~10 hrs/week, live online
Core technology partnerClay
Week 4 build · Signal-scored account list
example student table
complete
CompanyHeadcountSignalScore
Northwind Health412Hiring 3 SDRs92 · Tier 1
Brightline Freight1,180New VP Sales92 · Tier 1
Juniper Labs86Series B raised71 · Tier 2
Copperleaf Retail2,300Pricing page visits71 · Tier 2
Halcyon Bio54No recent signal38 · Tier 3
Meridian Pay640Expanding to EMEA92 · Tier 1
Find accountsEnrichScoreRoute to sequence
10 weeks · one table

Watch your table become a GTM system.

You start with a list of company names. Each phase adds a layer to the same Clay table: clean data, then scoring, then automation. By Demo Day it runs a real employer's pipeline.

  1. Before Dec 4, 2026

    Apply

    Tell us why you want to become a GTM Engineer. If it's a fit, we'll invite you to build a simple enrichment table from a provided list, followed by a 20-minute interview.

    Short applicationTake-home enrichment table20-min interview
  2. Weeks 1–3 · Jan 5 – Jan 23

    Foundation

    Learn the role, define an ICP, and turn a raw list into clean, enriched, cost-efficient data.

    GTM motion teardownICP + sized TAMEnriched, deduped CRM dataset
  3. Weeks 4–5 · Jan 26 – Feb 6

    Modeling

    Layer in signals and AI research so the table ranks which accounts matter right now.

    Signal-scored account listAI-researched account briefs
  4. Weeks 6–8 · Feb 9 – Feb 27

    Activation

    Put the data to work: outbound sequences, inbound routing, CS plays, and your first API and webhook automations.

    Personalized outbound campaignInbound routing + CS playAutomated workflow + ROI dashboard
  5. Weeks 9–10 · Mar 2 – Mar 12

    Capstone + Demo Day

    Scope and build a full Clay system for an employer partner, then present it live to hiring teams.

    Capstone systemFinished portfolio
  6. After graduation

    Placement

    Run your search like a GTM Engineer: target companies hiring for the role, reach the hiring manager, lead with your portfolio. AlwaysHired adds intros from our hiring network and coaches you 2–3 times a week, 1-on-1 and in groups, until you land. Our target is 90–180 days.

    GTM EngineerGTM / Growth OpsRevOps AnalystTechnical SDR

    AlwaysHired supports you through the search. Neither AlwaysHired nor Clay guarantees employment, interviews or placement.

See all 10 weeks
WeekClay at the coreBeyond ClayGraded build
1The GTM Engineer role. Clay 101: GTM AutomationWhat GTM alpha means; commercial bias and ROI thinking; how GTM Engineers work with RevOps, Growth and CSTeardown of one company's GTM motion
2Data foundation I: TAM sourcing, audiencesICP and persona definition; account segmentationICP + sized TAM for a real company
3Data foundation II: CRM enrichment, waterfalls, credit efficiencyCRM data models (HubSpot/Salesforce); data hygiene; SQL basicsEnriched, deduped CRM dataset
4Data modeling I: Signals and ABMLead and account scoring; signal hypothesesSignal-triggered, scored account list
5Data modeling II: Research at scale, Claygent, functionsPrompt engineering and QA of AI output at scaleAI-researched account briefs
6Data activation I: Automated outbound, email sequencerMessaging strategy; deliverability and email infrastructurePersonalized outbound campaign
7Data activation II: Automated inbound, lead routing, CS playsInbound funnel design; churn and expansion signalsInbound routing + CS expansion play
8Beyond no-code: HTTP API, webhooks, Clay MCPPython and API basics; AI agents; experiments; ROI reportingAutomated workflow + ROI dashboard
9Capstone build: a full Clay system for an employer partnerScoping with stakeholders; documenting the buildCapstone system
10Demo DayPortfolio, resume, technical and case interviewsCapstone demo + finished portfolio
What you walk away with

One link a hiring manager can click and check.

Weekly builds ship as working Clay tables with a Loom walkthrough. The capstone is a full system running on a real employer's tools, with the documentation to explain how it works. Alongside your preparation for Clay Certification, you'll build a portfolio that shows employers what you can do.

  • 8 weekly builds, each a live Clay table + walkthrough
  • 1 capstone system wired into an employer's CRM, sequencer and Slack
  • ✓ every build reviewed by a working GTM Engineer
alwayshired.com/p/priya-s
PS
Priya S.
GTM Engineer · Cohort 1
Clay Certification prepDemo Day presenterClay
Capstone · employer partner
Inbound scoring + routing system for a Series B fintech
Every new lead is researched, scored and routed to the right rep in under two minutes, on the company's own CRM and sequencer.
1,240 accounts scored18 meetings in pilot−38% enrichment cost
Scoping briefLive systemRunbookROI estimateDemo Day pitch
Reviewed by a working GTM Engineer · Demo Day, Mar 12
  1. 01GTM motion teardownDOC · DEMO
  2. 02ICP + sized TAMDOC · DEMO
  3. 03Enriched, deduped CRM datasetDOC · DEMO
  4. 04Signal-scored account listDOC · DEMO
  5. 05AI-researched account briefsDOC · DEMO
  6. 06Personalized outbound campaignDOC · DEMO
  7. 07Inbound routing + CS playDOC · DEMO
  8. 08Automated workflow + ROI dashboardDOC · DEMO
Example portfolio · name and numbers are illustrative

Who's behind it

The program is delivered by AlwaysHired. We have spent 11 years training, hiring and ramping revenue teams, with 1,000+ placements since 2016. We manage admissions, program delivery and career support. Working GTM Engineers lead the instruction, with Clay at the core of the curriculum.

Format: live online, built for working professionals
Live sessions
2 × 90 min a week, recorded. Times set with the cohort during interviews to fit working schedules.
Build lab
~5 hrs a week on a graded Clay build
1-on-1
30 min a week of build review and career coaching
Peer pods
Office hours plus review in pods of 4–5
Core technology partner
Clay

Clay access included for students

  • Clay Growth plan seat with 30,000 credits and 40,000 actions per month for 90 days from kickoff
  • Prep for Clay's Inbound and Outbound Certifications

What you leave with.

  • Portfolio of 8 graded builds + capstonePortfolio
  • AlwaysHired GTM Engineer certificateCredential
  • Clay Growth plan seat with 30,000 credits90 days
  • Live training, 2 x 90-min sessions a week30 hours
  • 1-on-1 build review and career coaching5 hours
  • Job-search coaching and intros from the AlwaysHired hiring networkUntil you land
  • AlwaysHired alumni networkLifetime

The investment.

Founding price$2,500per seat

Application-based. We review every application.

Apply now

Want your employer to cover it?

See the sample email

Subject: Training budget request: GTM Engineer Bootcamp

Hi [Manager name],

I'd like to request a $2,500 training budget to apply for the 10-week live AlwaysHired GTM Engineer Bootcamp.

The program covers Clay data enrichment and scoring, automated inbound and outbound workflows, and a capstone project for my portfolio. It takes about 10 hours a week, and live sessions are recorded.

Would you be open to discussing this request? I can share the program details and schedule.

Thanks,
[Your name]

Apply now

Clay

Limited seats. Applications close Friday, December 4. We review on a rolling basis, so earlier applicants hear back first.

Dec 4
Applications close
Dec 7–11
Take-home and interviews
By Dec 18
Admissions decisions
Jan 5
Cohort 1 kicks off
Mar 12
Demo Day and graduation

Questions

Who is this for?

People with sales, RevOps or operations experience moving into GTM Engineering. It isn't for complete beginners to sales or GTM, and it takes about 10 hours a week.

How much does it cost?

$2,500 per seat. Tuition includes 10 weeks of live training, a Clay Growth plan seat with 30,000 credits and 40,000 actions per month for 90 days from kickoff, preparation for Clay's Inbound and Outbound Certifications, a portfolio, and 1-on-1 job-search support.

Can my employer pay for it?

Yes. AlwaysHired can invoice your company. You can also use the sample email above to ask your manager about the $2,500 training budget.

Can I do this while working full-time?

Yes. It's about 10 hours a week. We set live session times with the cohort during interviews so they fit around work, and every session is recorded.

Do I get a Clay Certification?

The program prepares you for Clay's Inbound and Outbound Certifications. Completing the bootcamp does not automatically grant a Clay Certification.

Is a job guaranteed?

No. AlwaysHired supports you until you land a role, but neither AlwaysHired nor Clay guarantees employment, interviews or placement.

Do I need to code?

No. You'll learn SQL, Python and API basics in the program.

What happens after I apply?

If it's a fit, you'll get a short take-home, then a 20-minute interview. Admissions decisions go out by December 18.

How much time does it take?

About 10 hours per week for 10 weeks, including two live 90-minute sessions (recorded).

Is it remote?

Yes. Live sessions are online and recorded.