Tech Sales Lingo: How to Get Ahead

Tech Sales Lingo: How to Get Ahead
Stephanie Ciccone-Nascimento

766910038_0ec96c9411_b.jpgAs many people know, the tech industry is booming and it doesn’t look like the it will slow down anytime soon. Perhaps you are someone who wants to be a part of it but you don’t how to break in. Or maybe you have already been applying but you keep getting rejected.

If you are looking to get into tech sales then it’s important to start learning the language and the whole world of tech. Get the basic lingo down and you will catch the attention of those in the industry. Below are 6 of the most common words used in tech sales. If you incorporate these you will be ahead of the game during your interview process.

Basic tech sales terms:

SaaS - Software as a Service
Examples: Salesforce, Moz, Shopify

KPI - Key Performance Indicator; a measurable value that indicates how effectively a company or individual is achieving key business objectives. Companies use KPIs to evaluate their success at reaching targets.
Example: Calls and Emails are the most common examples of KPIs

CRM - Customer Relationship Management aka the term to describe the process of managing the entire selling process within a department. Computerized CRM systems enable management of prospect and customer details, contacts, sales history and account development.
Examples: Salesforce, Sugar, Netsuite

Decision Maker - the person with authority to purchase your product/service.
Examples: CEO, VP of Sales, VP of Marketing, CTO

Sales Cycle - Term that describes the time process between first contact with the customer to when the sales is made. Sales cycles vary depending on the company and product.
Examples: Yelp’s sale cycle is 1-5 days, while Oracle’s is 6-24 months

ICP - Ideal Customer Profile  - this is a way to create a portrait of your customers to help you make decisions concerning who is the best fit for your service or product. Often customers are broken down into groups sharing similar goals and characteristics.
Examples: Geography, industry, company size are all examples of data points used to determine ICP.

It is possible to break into the industry from the sales side and build a lucrative and successful career in tech. Here at AlwaysHired we help people achieve this dream. Since our first bootcamp 2 years ago we have helped over 130 people get jobs at 80+ different tech companies. If you want to learn more apply today!

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