If you Google sales jokes, most of them that come up usually relate to the bad connotations of a salesperson. Greedy, deceitful, shady, and selfish are a few of the common words that come up. And when you get cold-called by someone, those are a few of the phrases that people immediately think of. How do you break that stigma that is ingrained in the minds of many people in society?
First, let’s think about the benefits of not being perceived as a salesperson when you are cold-calling a potential customer: