It’s no secret that technology is disrupting the sales profession. Think about a typical salesperson in the late 20th century. They had to be extremely personable and smooth. They had to be bold and aggressive. Are those traits as important today?
Trends in sales have resulted in new traits becoming important to the modern salesperson. Technologically proficient. Collaborative. Embracing the “student mindset” of always wanting to learn more. Data driven. This has coincided with more transparency on the end of the buyer. Technical training is increasingly becoming more important in traditionally non-technical roles.
Technology has started creeping into other industries as well. Think about the healthcare industry. I went to the doctor’s recently and within an hour of leaving the place, I received an automated text message asking me if I would leave them a review on Google.
A fair amount of time in our sales bootcamp is dedicated to learning useful software tools that are at the disposal of an SDR. We try to emphasize the importance of technical training. Some of the tools they learn include: Salesforce, LeadIQ, Outreach, Crunchbase PRO, and Vidyard. All of these softwares help with different stages in the sales process.
Why is technical training necessary in sales bootcamps? Find out below.
Sales will become increasingly reliant on technology
As noted in the intro, the changes that have happened in sales in the past 20-30 years are pretty obvious. We are in the middle of the technological revolution and there is no end in sight. In fact, it is very likely that technology will continue to have an exponential impact on our society. Each part of the sales cycle will have several available tools to help alleviate the pains of salespeople. Right now, an average SDR uses six different software tools. And that number is likely going to continue to rise. If you have experience with multiple softwares, odds are that a new software will share the interface or features with one of the older tools.
Automation to increase efficiency
Businesses are constantly looking to get more efficient. The good old mantra of "time is money." This one is common sense and doesn't need very much explaining. With software tools at your disposal, you will be able to reach out to more prospects, do more research on prospects, or build better relationships with prospects. You will also be able to manage your sales funnel better, which we know is extremely important in sales.
Personalization at scale
There are many tech companies that have used this phrase to describe their business or what they are trying to accomplish. Outreach and Drift to name a couple. We know that prospects generally prefer a personalized touch. This is especially true with millennials and Gen Z. If you are able to use data to separate your prospects into groups and then use targeted messaging to appeal to them, it will give you a better chance of having success. This is an area of sales that is going to continue to grow in popularity with the evolution of big data and artificial intelligence.
Technical training in sales bootcamps is crucial for the long term. New technology is going to continue to come out that will revolutionize the industry and profession. Don't fall behind. Stay up to date with the latest technology to give yourself the best chance for long term success.
Here are some other blogs to help you with the sales process:
How to Sell Ice to an Eskimo
The Best Sales Stack
Top 4 Sales Tips
Be a Consultant
The online sales training videos will help you learn some sales skills as well as give you a preview of what our bootcamp training is like.
And if you're asking yourself: "How can I find a boot camp near me?" You can learn sales skills online because our sales bootcamp is virtual.